on a white plate

http://www.plateinteractive.com/

Plate interactive, a web design agency, from their web, i think it must worths paying for a web! plate is the flash web i like the most among these 10
this web is a good example by combining photos, movie(stop motion) and sound, the main character is the plate itself in the very center. all other introductions are on a side, they want us to focus on the plate, their own brand. they created a long video using thing putting on the plate to show a "plate" by stop motion, which is one of the techiques i love. this is really interesting and the aesthetic is united, clean and comfy.
this web shows the strength of the agency, their branding ideas, which is also like an movie.
the only thing they could improve is there should be better if a loading bar is place, so that users could know how the progress is and not blindly wait.